Friday, March 19, 2010

A Cayman School To Win $5,000 and Asafa Powell Visit

One Cayman Islands school will win a $5,000 CARIFTA sports makeover based on a text promotion as part of LIME’s CARIFTA School Sports Campaign.

The promotion is designed to give greater visibility across the Caribbean to the annual CARIFTA Games being held in the Cayman Islands. LIME, one of the Games’ sponsors, aims to assist in financing Caribbean schools’ athletics programmes, as well.

“These games are very important to the sport of Track and Field in our Region and are part of the building blocks of the amazing reputation that the region enjoys internationally.” said Chris Dehring, LIME Chief Marketing Officer. “It is our hope that every secondary school child is made aware of the CARIFTA games and of the importance it holds for our future on the world stage of Track and Field.”

To participate, LIME postpaid and prepaid mobile customers, 18 years or older, need to text the word “GOLD” to LIME (5463) at normal rates, and they automatically have a chance to nominate a school to win the grand prize or to win for themselves other prizes.

Prizewinners in each LIME country will nominate a primary, secondary or tertiary school to win the $5,000 Sports Package Makeover.

All schools must be officially recognized by the respective Ministries of Education and the nominated school must be located in the country in which the winners currently reside (preschools, day cares, universities, non-recognized schools, adult education institutions and night schools are not eligible to win).

Normal text rates of 10 cents apply; the texting competition ends April 5, 2010. One of the winning schools will also win a visit from Olympic medallist Asafa Powell, currently the third-fastest man in the world. A random selection from among the winning schools from each LIME country will determine which lucky school will win “A Day with Asafa”.

Students and faculty at the school will have a chance to meet and interact with the world-class athlete who has a solid reputation for good conduct, exceptional professionalism and great sportsmanship.

“LIME recognizes CARIFTA as one of the most important events on the region’s athletic calendar and the critical role the games play in developing young athletes,” said Mr Dehring. “Through LIME’s sponsorship, the goal is to increase the visibility of the games, particularly among secondary schools, for maximum participation across the Caribbean.”

LIME has contributed $200,000 thus far to sponsorship of the CARIFTA Games. Cayman residents may follow the CARIFTA Games with LIME on: www.time4lime/facebook and www.twitter.com/time4LIMENews