Monaco – The IAAF is excited to launch ‘Inside Athletics’, a new Social Media experience hosted by IAAF Athlete Ambassador Ato Boldon. Beginning today, each weekly episode will focus on a different theme, ranging from analysing current World records – such as Usain Bolt’s 100m record, Aries Merritt’s 110m Hurdles record or David Rudisha’s 800m record – to seeing who might challenge the more dominant athletes in the sport, like Anna Chicherova and Ivan Ukhov. But as the title of the show suggests, Inside Athletics will also give an insight into what elite athletes experience during competition, so that fans will get to see what it is like in the call room before the event, how athletes manage stress, deal with the media and doping controls and how they find ways to relax on tour … Exclusive to the IAAF, the show will appear on the IAAF World Athletics Club Facebook Page and is one example of new initiatives by the IAAF in Social Media during 2013. Fans will be able to interact and ask questions, either on Facebook or by email to firstname.lastname@example.org Boldon, an IAAF Athlete Ambassador, had a distinguished international career which spanned more than a decade. The Trinidadian won four Olympic medals and four medals at the IAAF World Championships, including gold in the 200m in 1997. He is now a respected television broadcast analyst for CBS and NBC.